Sample Sports Resume 1

NAME
Address phone email 

EDUCATION 

University of Michigan-Ann Arbor 
Bachelor of Arts in Communication Studies Creative Writing Minor, Marketing Emphasis 
GPA of 3.6 

WORK EXPERIENCE

Dietz Trott Sports & Entertainment Management – Intern 
Farmington Hills, MI – January 2014-April 2014 
• Managed staff of 8 at Men’s B1G Basketball Tournament for Meijer. 
• Acquired 1,000 new mPerks members for Meijer in 4 days as a result of activation at the B1G Basketball Tournament. 
• Raised over $100,000 for Meijer’s Simply Give program at Thunder Over Louisville, Kentucky Derby event. 
• Created and launched the Dietz Trott website over the course of 1 month. 
• Wrote copy and designed sales and marketing materials for internal use as well as for clients such as, Ford Field Bowl Game, Freedom Hill, Gleaners Community Food Bank and Endodontic Associates. 
• Assisted in implementation of new Photo Activation department, using green screen technology and Photoshop to perform on-site photo services for clients such as Meijer and Miller Coors. 
• Assisted in executing celebrity and athlete endorsement events for Meijer and Miller Coors. 

Front Row Marketing Services – Intern 
Troy, MI – August 2013-December 2013 
• Planned and executed Health & Wellness partnership between the Detroit Lions and Walgreens. 
• Researched companies and executives to accurately target clients and acquire new business. 
• Created various visuals for clients such as Army/Navy Game and Breeders’ Cup. 

EEI Global – Intern 
Rochester Hills, MI – June 2012-August 2012 
• Collaborated on generating ideas for the marketing needs of clients, such as Chrysler, Jeep, and Dodge. 
• Attended client events in order to learn how to execute the planning process. 

ROSS SCHOOL OF BUSINESS – COGNATE COURSES 

Marketing 407 – Designing Persuasive Communication with Professor Sheila Sasser 
• Led group in producing IMC campaign plansbook and media plan for creation of new Gatorade product series. 
• Produced television, radio, and print advertisements. 

Marketing 310 - Fundamentals of Sales Management 
• Learned the organization, compensation, hiring, training, and leadership aspects of sales. 
• Conducted practice sales calls. 

Marketing 300 – Marketing Management 
• Proposed a new marketing strategy for Blockbuster Video using the Big Picture framework. 
• Presented multimedia solution to create a theater-like viewing experience for peers. 
• Received highest score in the class (94%) for the marketing strategy group project. 

ADDITIONAL EXPERIENCE 

Golden Key International Honour Society – President 
• Earned highest ranking (Gold Chapter) by achieving all Academic, Leadership and Service requirements set by International Headquarters. 
• Increased average event attendance by 50% from marketing and advertising efforts. 
• Organized, executed, and participated in community service events for Motts Children’s Hospital, Ronald McDonald House, Sunrise Senior Living, Food Gatherers, and Erickson Elementary School in Ann Arbor. 
• Organized opportunities for members to practice interviewing, improve resumes, and find internships. 
• Attended leadership conference in Chicago, IL to more efficiently and effectively operate the organization.