Building a Strong Presence at the University of Michigan
To recruit effectively, it’s essential to establish and maintain a strong presence among Michigan students. Beyond posting job openings, participating in career fairs, and hosting campus interviews or information sessions, consider the following strategies to engage students and enhance your brand. Above all, be creative and highlight what makes your organization unique!
- Maximize Your Handshake Profile: Include a comprehensive company description, detailed job postings, profile photos, and social media links. Showcase your awards, company culture, DEI commitment, community involvement, perks, and other features that appeal to young professionals.
- Book Campus Spaces: Utilize campus meeting rooms or larger event spaces through our Conferences & Events Services team. For classrooms or academic spaces, contact the relevant college’s career center. More information can be found here: HireBlue.
- Keep Students Engaged: Maintain timely communication throughout the recruitment process. Share relevant news articles, host small gatherings or online chats, and involve your young professionals to reach out to potential candidates.
- Leverage U-M Alumni: Engage your alumni in recruitment efforts, particularly through employee resource groups that highlight your organization’s diversity and support systems. Encourage U-M alumni to join UCAN, our platform that connects students with alumni for informational interviews.
- Offer Experiential Learning: Provide hands-on experiences like job shadowing, site visits, industry boot camps, or case competitions. These opportunities allow students to experience your organization’s culture while differentiating you from competitors.
- Hire Interns: Build a future talent pipeline by hiring interns and encouraging them to serve as campus ambassadors.
- Connect with Student Organizations: Explore over 1,600 student organizations on campus and engage with relevant groups to share your industry insights.
- Expand Your Search: Recruit across all majors, degree levels, and work authorizations. Rethink using GPA as a primary criterion (See: Article #1, Article #2, and Article #3). For support navigating U-M’s campus, contact the University Career Center.
We’re always excited to help employers better connect and engage with our students. Reach out to your designated industry contact to discuss ways your brand can have an impact at Michigan.
