FROM STUDY TO SKILLS
All academic programs offered at the UM help students develop valuable transferable skills. The major in Communication Studies focuses on the history, content and impact of mass media, and new emerging media. Four reasons for studying mass media include:
- Media’s influence on culture in the USA and around the world
- Media’s role in shaping our individual and collective identities and attitudes towards others
- Media’s centrality to everyday life, politics, the economy, and public policy
- Media’s impact on democratic institutions
Communication Studies students develop a broad range of analytical and communication skills, which provide the groundwork for numerous career paths in business, education, and public affairs.
Related fields include Screen Arts and Cultures, English Language and Literature, History, Political Science, Business, Sociology, and Psychology.
SKILLS AND ABILITIES
Communication Skills
Writing clearly
Speaking effectively
Synthesizing information
Presenting different viewpoints
Explaining processes, plans, and concepts
Creating entertaining and persuasive messages
Demonstrating creativity and artistic expression
Research / Analytical Skills
Defining hypotheses
Evaluating ideas and their presentation
Gathering information and data
Comparing / contrasting evidence
Evaluating information and sources
Thinking critically /interpreting
Developing market research
Measuring media effects
Organizational Skills
Planning and managing
Working within deadlines
Working independently
Attending to details
Organizing teams and small groups
Interpersonal Skills
Identifying the different needs of individuals, groups, and mass audiences
Understanding institutional and cultural values
Working as a team member
Rewriting or editing with others
Interviewing people
BUILDING YOUR SKILLS OUTSIDE THE CLASSROOM
Employers seek out individuals who can demonstrate excellent verbal and written communication skills, teamwork and interpersonal skills, initiative, and a strong work ethic. Student organizations and campus employment offer valuable opportunities to add to the skills you are developing in your classes. Most majors sponsor specific student groups like an undergraduate organization or an honor society. Other options include study abroad, off-campus employment or volunteering in the community. Finally, a summer internship may be the best way of all to test out a career field and develop marketable skills.
FROM SKILLS TO CAREER
Communication Studies students develop both general and technical skills applicable to a wide range of careers. For example, effective communication skills may be equally useful whether working as a sales representative, a lobbyist, or a freelance journalist. Many students go on to graduate or professional school. The list below is a sample of careers undertaken by Communication Studies graduates.
Communication Skills
Reporter
Copy editor
Correspondent
Travel writer
Photojournalist
Reviewer or critic
Sports / news announcer
Newscaster / narrator
Writer (film, documentaries, news, web)
Film editor
Audio / visual technician
Advertising copywriter
Research/Analytical Skills
Data communications analyst
Researcher
College instructor
Web content provider
Information architect
New media marketer
Traffic manager
Lawyer
Public affairs analyst
Media consultant
Public opinion pollster
Organizational Skills
Editorial project manager
Managing editor
Publisher
Corporate communications director
Account coordinator
Advertising coordinator
Digital media manager
News director
Producer
Community affairs director
Special events promoter
Interpersonal Skills
Sales associate
Customer representative
Media fundraiser
Director
Social networking coordinator
Lobbyist
Public relations coordinator
Legislative press secretary
K-12 teacher
= Further Study Required
For more career information, see O*Net at http://online.onetcenter.org/
MAJOR REQUIREMENTS
The major in Communication Studies includes 16 credit hours of prerequisite courses, 8 credits of 200-level core communication studies classes, 4 credits of communication studies ULWR course(350-399 level); nine credits of advanced communication studies courses (300-400 level) and 3 credits of communication studies senior capstone seminar (450-499 level) for a total of 40 credit hours.
Department of Communication Studies
5370 North Quad, 105 South State Street
734-764-0420
www.lsa.umich.edu/comm
Newnan Advising Center
1255 Angell Hall
734-764-0332
www.lsa.umich.edu/advising
NEXT STEPS / RESOURCES
To begin connecting to professionals in fields that interest you, create your own LinkedIn account:
www.careercenter.umich.edu/article/getting-started-linkedin
To identify internships or job opportunities, visit Handshake: https://careercenter.umich.edu/article/handshake
On-campus jobs (work-study and non work-study jobs) are listed at: https://studentemployment.umich.edu/JobX_Home.aspx
Maize Pages list hundreds of organizations for students to get involved in: http://studentorgs.umich.edu/maize
The Career Center
3200 Student Activities Building
734-764-7460
www.careercenter.umich.edu
www.facebook.com/careercenter.umich
http://twitter.com/careercenter
The Career Guide series was developed by the University of Michigan Career Center, Division of Student Affairs, in cooperation with the College of Literature, Science, and the Arts. ©2011 Regents of the University of Michigan